Red Steel 2's Amazon.com Sales Ranks
Red Steel 2 was released on March 23, 2010.
The chart above tracks Red Steel 2's Amazon.com sales ranks, for both bundles of the game:
The sales ranks were gathered at random times each day, from March 23 through April 30.
The highest sales ranks for both versions were recorded on March 23, the day Red Steel 2 released.
The highest rank I recorded for Red Steel 2(game only) was #83, on March 23, 2010 around 11:55PM.
The highest rank I recorded for the Red Steel 2 w/ WM+ bundle was #85, around 9:20PM, on March 23, 2010.
Back in January, Ubisoft said it was cutting Red Steel 2's sales projections from around one million units, to about 500,000 units.
You can read Ubisoft's full statement, here: http://www.totalvideogames.com/Red-Steel-2/news/Ubisoft-Cuts-Sales-Projections-In-Half-For-Red-Steel-2-14904.html
From the sales data on Amazon.com, and the first month's NPD data, if Red Steel 2 reaches 500,000 units, it will be very slowly.
Why do I think think it will be very slowly?
According to NPD data, The Conduit sold around 71,000 units its first month of release.
Red Steel 2 sold about 30% fewer units, in about the same number of days as The Conduit, in terms of NPD first month sales numbers.
While I do not know if Ubisoft mentioned a time-frame of how long they expect it will take Red Steel 2 to reach 500,000 units, if The Conduit's numbers are any indication, Red Steel 2 will be lucky to reach 500,000 units within one year of its release.
Do you think Red Steel 2 will reach Ubisoft's adjusted goal of 500,000 unit sales? If so, when do you think it will reach the goal?
At this point as stated above, I do not think Red Steel 2 will reach 500,000 unit sales, within a year of its release.
Do you think Red Steel 2 needs more advertisements, or a price-cut to help spur sales? Or, do you think Ubisoft should just hope it turns into a nice slow burn title?
I think Red Steel 2 needs a nice price-cut, very soon, if it is going to reach 500,000 unit sales any time soon.
The Conduit was out only about 4.5 months, before its MSRP of $49.99, dropped down to a MSRP of $29.99.(source: http://gonintendo.com/viewstory.php?id=102898)
If you are interested in either Red Steel 2 or The Conduit, you can see new and used prices for the games on Amazon.com below: