The chart below shows the sales ranks for the PS3 120GB AND 160GB consoles priced at $299.99, as well as showing the sale ranks for the Xbox 360 250GB console priced at $299.99. The sales ranks were captured between August 2 and August 31, 2010. The sales ranks were captured on 18 different days in August, with one day having sales ranks captured twice at different times; for a total of nineteen sales ranks on the chart.
The higher the line is on the chart, the better the sales ranks were for the consoles on Amazon.com.
When looking at the chart, you may notice August 13, 15, 16, and 20 are highlighted at the top and have asterisks next to the dates and times. On August 13, 15, 16, the 120GB PS3 was noted as "Out-of-stock" directly from Amazon.com, but was available from third party vendors at the time.
August 20 was the first day I recorded sales ranks with the 160GB PS3 being listed on Amazon.com, instead of the 120GB PS3 console.
So, from August 2 through August 16, the sales ranks for the PS3 are for the 120GB console model; from August 20 through August 31 on the chart, the sales ranks for the PS3 are for the 160GB model.
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| Click chart to enlarge |
The highest recorded sale rank for the 120GB PS3 was #8, on August 10 around 12:30PM.
The lowest recorded sale rank for the 120GB PS3 was #22, on August 15 around 11:15PM.
The highest recorded sale rank for the 160GB PS3 was #5, on August 20 around 4:00PM.
The lowest recorded sale rank for the 160GB PS3 was #15, on August 31 around 7:45PM.
The highest recorded sale rank for the 250GB Xbox 360 was #10, on August 16 around 8:20PM.
The lowest recorded sale rank for the 250GB Xbox 360 was #23, on August 14 and August 31.
Thoughts:
While the Amazon.com sales ranks don't tell us how many units were sold, they do give us an idea of what may be happening in retail stores. I think it will be interesting to see how close the sales numbers are between the consoles, when the August 2010 NPD data is released in a few weeks.
Whenever I was recording the sales ranks, I thought it was very interesting that Amazon.com was "out-of-stock" of the PS3 on August 13, so much so that I wrote a note with the sales rank that day.
It was on August 17, when Sony announced the 160GB PS3, and a 320GB PS3 model that will be available to purchase on September 19 for $399.99.
I am hoping this data will start giving us an idea of which console versions/bundles are selling well, so when we look at the NPD data, the general "PS3", "Xbox 360", and "Wii" listings may make a little more sense.
I do have more data from August, and I'm hoping to get the rest up over the weekend.
Questions:
Though this data doesn't show all console versions sold; based off these sales ranks, do you think that the PS3 will take first place overall in the NPD's August 2010 data?
If you are interested in either the PS3 or the Xbox 360, you can see both listed on Amazon.com below:
