tag:blogger.com,1999:blog-8884169422383528093.post7964410435455453682..comments2023-10-28T10:51:37.802-04:00Comments on Coffee With Games: Nintendo's U.S. Wii U TV advertising. Marketing genius, or marketing failure? coffeewithgameshttp://www.blogger.com/profile/05381995224445934504noreply@blogger.comBlogger16125tag:blogger.com,1999:blog-8884169422383528093.post-85884288196012542822014-12-20T03:51:19.471-05:002014-12-20T03:51:19.471-05:00merry Christmas wishes
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That could be a great way to sell it, instead of being vague with little/no information.<br /><br />"The plan is to get idea of something new and fun to the average consumer. Whether the sticker shock get's them at the store is the question."<br /><br />New and fun, not busy I would think. It just seems the main commercial lacked direction of what it was trying to achieve really, and missed out showing things a little more clearly.<br /><br /><br />As for sticker shock, if they're thinking the GamePad is just part of the Wii, and not a new console...then that will be the problem I think. Right now though, apparently with pre-orders sold out and stock being limited, the message probably doesn't matter a lot...but it still doesn't mean they couldn't have done it better IMO.<br /><br /><br /><b>Thanks for the comment and feedback!</b>coffeewithgameshttp://coffeewithgames.com/noreply@blogger.comtag:blogger.com,1999:blog-8884169422383528093.post-33946168324073199212012-11-15T12:41:43.480-05:002012-11-15T12:41:43.480-05:00I do understand the getting people to demo it, but...I do understand the getting people to demo it, but I just wonder if they are targeting retailers in Australia also, like they have done in the U.S. with getting the demo units to Best Buy, Game Stop and Wal-Mart stores...or only the Nintendo specific locations?<br /><br /><br />They did announce yesterday about the Wii U mall tour, hitting some of the larger U.S. cities after the launch, which I guess is to help build hype even more...perhaps the supply is really limited, and that's why they are dragging on launching the mall tour after it launches, unlike with the Wii it was before/after it launched I believe.coffeewithgameshttp://coffeewithgames.com/noreply@blogger.comtag:blogger.com,1999:blog-8884169422383528093.post-4517414372603927632012-11-15T02:10:17.836-05:002012-11-15T02:10:17.836-05:00I get the sense that they don't really care so...I get the sense that they don't really care so much about getting that across at this point and does that even matter to a new consumer. The marketing says, hey remember how the Wii brought you together in the living room. We have this new thing that will do it again. Just enough to get people and kids to ask about it the next time they go to the store. Whether they learn now or at the store doesn't matter. The plan is to get idea of something new and fun to the average consumer. Whether the sticker shock get's them at the store is the question.Brad Jergernoreply@blogger.comtag:blogger.com,1999:blog-8884169422383528093.post-85083962325906910872012-11-14T20:56:03.878-05:002012-11-14T20:56:03.878-05:00You need to remember, the initial shipment of Wii ...You need to remember, the initial shipment of Wii Us in Australia is likely too small to justify a TV ad campaign. <br /><br />Renting out a couple of strategic retail locations through Australia that will get a lot of feet through the doors will have a knock-on effect of generating a lot of word-of-mouth discussion, which is a useful marketing tool.<br /><br /><br />The TV ads can start next year when supply can again outstrip demand.Matt Shttp://www.digitallydownloaded.net/noreply@blogger.comtag:blogger.com,1999:blog-8884169422383528093.post-17871705970240874812012-11-14T08:13:52.314-05:002012-11-14T08:13:52.314-05:00"For now Ninty has rented a shop at a prime r..."For now Ninty has rented a shop at a prime real estate location in Sydney..."<br /><br />Interesting, is that something they are running through the launch of the system? I just wonder who will venture out to a location that is dedicated as only a "Wii U experience" to try it out, instead of focusing on getting demo units in popular stores where people may stumble upon the units instead.<br /><br /><br /><br /><b>Thanks for that feedback!</b>coffeewithgameshttp://coffeewithgames.com/noreply@blogger.comtag:blogger.com,1999:blog-8884169422383528093.post-50949729541831510892012-11-14T02:08:56.797-05:002012-11-14T02:08:56.797-05:00As well as that, there's also one at Melbourne...As well as that, there's also one at Melbourne and some pop-up locations in Brisbane, Perth, Adelaide and one on the Gold Coast.<br /><br /><br />I still think many the Wii U GamePad is a Wii attachment, but anyway.Stevohttp://nintendonation.net/noreply@blogger.comtag:blogger.com,1999:blog-8884169422383528093.post-79248590508475105742012-11-14T01:42:37.250-05:002012-11-14T01:42:37.250-05:00Nintendo of Australia likely ended up assigned so ...Nintendo of Australia likely ended up assigned so few Wii U units that a TV advertising campaign would have been pointless. <br /><br /><br />I imagine there will be a TV advertising campaign early next year. For now Ninty has rented a shop at a prime real estate location in Sydney to provide a "Wii U" experience, and had a big presence at the EB World Expo. That is far better advertising than a TV campaign.Matt Shttp://www.digitallydownloaded.net/noreply@blogger.comtag:blogger.com,1999:blog-8884169422383528093.post-25781544614194027892012-11-13T16:45:33.391-05:002012-11-13T16:45:33.391-05:00I did see RMC's unboxing, and that would defin...I did see RMC's unboxing, and that would definitely have gotten people talking...but not sure it would have shown enough of what the system can do.<br /><br /><br />Your second point is what I'm thinking the "wide audience" will be thinking...that it's just the new controller, not a new system.<br /><br /><br /><b>Thanks for the comments and feedback!<b></b></b>coffeewithgameshttp://coffeewithgames.com/noreply@blogger.comtag:blogger.com,1999:blog-8884169422383528093.post-77203559216969957642012-11-10T18:04:32.381-05:002012-11-10T18:04:32.381-05:00Considering that RMC at GoNintendo's Wii U unb...Considering that RMC at GoNintendo's Wii U unboxing (http://www.youtube.com/watch?v=Hs224CFZCSs) was better than the North American TV ads, it's definitely a marketing failure.<br /><br /><br />On a more serious note though, the ads don't address the fact that Wii U is a new console, not an add-on for the Wii I suspect a wide audience still believes it is.Stevohttp://nintendonation.net/noreply@blogger.comtag:blogger.com,1999:blog-8884169422383528093.post-24817586494748519532012-11-10T18:02:08.094-05:002012-11-10T18:02:08.094-05:00Nope, we've had no Australian TV ads at all th...Nope, we've had no Australian TV ads at all that I've seen. Particularly not the Super Wii oneStevohttp://nintendonation.net/noreply@blogger.comtag:blogger.com,1999:blog-8884169422383528093.post-32459361021879526412012-11-10T08:04:09.787-05:002012-11-10T08:04:09.787-05:00"The Wii U is being positioned as The Wii U. ..."The Wii U is being positioned as The Wii U. Not a console, not a system, just a really fun new thing to play games on."<br /><br />It's okay if they position it and sell it as the Wii U, but with their ads the "Wii U" appears to be just a new controller to me (and apparently others as well).<br /><br />As for pulling on viewer's emotional strings and building brand awareness, I don't think the launch video does, or the other ones that well. (Maybe SiNG Party because it has a song playing and shows people being happy.)<br /><br />I actually wrote this comment on November 1st when they released the ad on another site, "I'm not sure what target audience this is aiming for. I'll have to show my wife later, but our older (3.5) spotted NSMBU and called it out correctly, "Mario U!"...but then he quickly went back to his snack and didn't finish the video.<br /><br />It doesn't have a "feel good" "happy thought" "puppies and kittens" type of appeal to me, it was kind of...edgy?"<br /><br /><br />I do understand that ads take time to build "brand awareness" (in politics you have about 2-3 weeks of running ads before you can usually expect to see how the ads worked in the polls), but the way the launch video is sooo busy, just doesn't seem like it will connect with many non-gamers and doesn't say "HOT COFFEE!!!", to me at least.<br /><br /><br />I think you need an ad to get people talking for sure, and I just don't see these...as those type of ads (not to the general public anyway).<br /><br /><br /><b>Thanks for the feedback! BTW, does Australia have any ads yet, and have you see the Japanese ad where they start off calling it the "Super Wii"?</b>coffeewithgameshttp://coffeewithgames.com/noreply@blogger.comtag:blogger.com,1999:blog-8884169422383528093.post-21209939959689066132012-11-09T17:21:57.012-05:002012-11-09T17:21:57.012-05:00I should add that the purpose of TV advertising is...I should add that the purpose of TV advertising is not about providing information. TV adds are too short for sharing information. <br /><br /><br />No. The point of TV advertising is to pull on viewer's emotional strings, build brand awareness (by association with lifestyles, celebrities etc), and so on. TV advertising is designed to be the "first touch" with a potential new customer. After the potential new customer says "oh, that looks cool," the idea is for other marketing channels to touch them with more information for them to make an informed purchasing decision. <br /><br />Modern TV advertising is like the old headline trick:<br /><br />"HOT SEX!!!"<br /><br />"Now I have your attention...."<br /><br /><br />The TV ad is the headline "HOT SEX!!!" Other marketing channels (online, in-store, word of mouth, advertorial coverage) is the "Now I have your attention" bit.Matt Shttp://www.digitallydownloaded.net/noreply@blogger.comtag:blogger.com,1999:blog-8884169422383528093.post-29064209735871941002012-11-09T17:17:55.340-05:002012-11-09T17:17:55.340-05:00I suspect the reason Nintendo isn't using the ...I suspect the reason Nintendo isn't using the word "console" or "system" is because Nintendo doesn't want the Wii U to be associated with "those boxes that teenage boys put under their TV to play pew pew games." <br /><br /><br />Nintendo isn't marketing the Wii U to gamers in the TV adverts. They've already decided whether they're going to buy the console or not. Nintendo is marketing the Wii U to non gamers, and words like "console" and "system" are the kind of gamer-savvy jargon that puts those people off. <br /><br /><br />The Wii U is being positioned as The Wii U. Not a console, not a system, just a really fun new thing to play games on. <br /><br /><br />And I think it's the right strategy to take.Matt Shttp://www.digitallydownloaded.net/noreply@blogger.com